Thanks for signing up! You can manage your newsletter subscriptions at any time. It’s even stranger when you consider that Peloton’s payout rate was higher in previous years, averaging about 5 cents a stream in 2017 and 4 cents a stream in 2018. (Facebook likewise holds a meager place in the streaming market, hosting even fewer streams than Peloton.) Still, the fact that the weird home exercise equipment corporation-er, sorry, media company-is one of the most potentially lucrative platforms for musicians is yet another bizarre vagary of the modern music industry. Plus, the fitness brand isn’t a significant part of the streaming economy (at least, not yet): More than half of global licensed music streams are logged on YouTube, while Spotify brings in nearly half of the global music business’s streaming revenue meanwhile, Peloton only accounts for 0.07 percent of global streams and 1.28 percent of industry revenue. Peloton is still bested in the per-stream business by Facebook, which pays out nearly 6 cents, according to Trichordist (the platform offers direct monetization channels for artists and has deals with labels for songs streamed over its gaming platform). This is not to say that Peloton is the single highest-paying music platform worldwide or a flush treasure chest for music businesspeople.
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